Excerpt of the day

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We can all talk. The challenge? Getting people to listen.

Your ability to influence others, build your career, and achieve your personal goals is dependent on how effectively you communicate and engage with people.

And here’s both a harsh and sad fact. Some people have values and views many would find offensive. But they get heard. They get noticed. Not simply because of what they believe, but because of how well they communicate their message. Criminals and politicians can manipulate minds because they’ve developed the skills of knowing how to persuade others. Yes, other factors and skills do come into play, but if they’re unable to communicate effectively their influence is weakened. Their voice is less likely to be heard.

Think about the ways you communicate your messages to others. Could your approach ever be described as boring or bland? Do you say things the way you’ve always said them? If not, great; but if you do, then perhaps it’s time to freshen up your style… see how you can make your message more sticky and memorable. First, repetition – be prepared to repeat your message in different ways. Second, use less-familiar language – language that gets people’s attention and causes them to want to know more.

How to Speak so People really Listen – Paul McGee (Pp1. 5. 7. 24)



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